How Thalia Achieved 18x Membership Growth with Decommerce’s Community Platform

Discover how Germany’s largest book retailer humanized its web store, increased customer engagement, and drove significant revenue growth.

Problem

Thalia needed to replicate the human, in-store experience online to keep customers engaged and drive higher average order values (AOV).

However, the lack of an integrated community platform was causing a disconnect between the brand and its customers.

Without a seamless, branded online community, Thalia struggled to build long-term customer relationships, leading to lower engagement rates and missed revenue opportunities.

Solution

Decommerce provided a comprehensive community tool that allowed Thalia to create a fully branded, interactive online space, complete with integrated Web3 rewards to incentivize customer engagement.

Staggering Results Within Just 5 Days

See how Decommerce helped Thalia surpass its 3-month membership goal in just 5 days with zero marketing spend.

18x

Membership Growth

Thalia exceeded its 3-month target in only 5 days.

20%

Weekly Engagement Rate

Customers engaged 2.5x more on average.

100%

Data Ownership

Deep customer insights with 95% email open rates.

Direct

Revenue Impact

Members tagged shoppable products, driving substantial sales.

Learn How You Can Achieve Similar Results

How Decommerce’s Community Platform Transformed Thalia’s Customer Engagement

From seamless integration to enhanced user experiences, discover the features that drove Thalia’s success.

White-Labeled Community

Thalia provided a consistent brand experience across its web store.

Integrated Web3 Rewards

Incentivized customer engagement with gamified missions and rewards.

Advanced Analytics

Allowed Thalia to track user behavior and optimize community engagement.

Scalable Subcommunities

Enabled Thalia to create subgroups tailored to different audience segments.

See How Decommerce Can Transform Your Community

Decommerce has completely transformed our online customer experience. The increase in engagement and revenue speaks for itself.

Thalia

Germany’s Largest Book Retailer