The Future of Commerceis Collaborative

The Future of Commerce is Collaborative
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The Future of Commerce is Collaborative
before 1950’s

Push Model

Company brings products to the market
Push model image describes the relationship betweem the consumer good company and market
Push model image describes the relationship betweem the consumer good company and market
1950 - 80’s

Segmented Push Model

Segmented Push Model

Brand tells stories to consumer groups
Segmented Push Model image has brands telling stories to consumer groups
Segmented Push Model image has brands telling stories to consumer groups
1980 - 2010’s

Two Way Model

Two Way Model

Brand seeks two-way communication
Two way model has brands seeking two way communication
Two way model has brands seeking two way communication
2020’s onwards
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Community-led commerce combining the physical and digital world
seamlessly
Community-led commerce combining the physical and digital world seamlessly
Decommerce image has an all encompassing ecosystem combining the physical and digital world seamlessly

The positive impact of collaborative commerce is scientifically proven

The positive impact of collaborative commerce is  scientifically proven

Based on a study with first-hand, empirical data from the first vendor that uses Decommerce® tools, independent Data Scientists from the Eidgenössische Technische Hochschule Zürich Chair of Innovation and Management concluded that the positive impact of Decommerce® modules on fundamental business metrics, such as Customer Lifetime Value and Repeat Purchase Rates, not only is statistically significant but also mutually, positively reinforcing (collaborative creation significantly enhances customer lifetime value and vice versa).
The key highlights of the study are:

3x

higher repeat puchase rate within just 3 months since first purchase

80%

higher average order value per purchase, and as a result a

80%

higher customer lifetime value in just 9 months since first purchase

*for consumers that engage in a Decommerce® community module vs. consumers that do not engage.
Image contains statistics from Alexa rank with daily page views, time on site and bounce rate for TBô's website
Image contains statistics from Alexa rank with daily page views, time on site and bounce rate for TBô's website

And proven in the real world

TBô, a direct-to-consumer menswear brand, with 400,000 community members has adopted Decommerce® modules in its web shop.
Since deployment, the brand has been able to onboard thousands of community members onto its Decommerce®-enabled community space on the TBô webshop, developed, launched and sold out dozens of new products through community creators and seen a significant jump in key performance indicators - day 1 after deployment:
The infrastructure for collaborative, inclusive and equitable commerce
The infrastructure for collaborative, inclusive and equitable commerce

Making the leap forward 

Now we take the next step together with our and your community and create stronger and sustainable incentive mechanisms with the introduction of the $DECOM-native token,
creating the bridge between Creators, Contributors, Consumers and Leads, and…
… the portal between Web2 and Web3
The token and the associated ecosystem are vendor-agnostic.
An infographic image that shows how Decommerce works between creators and contributors on one side and consumers and leads on the other

The benefits of the  $DECOM ecosytem

Our goal with the $DECOM token is to align the incentives between vendors, creators and buyers in novel and exciting ways. Users shall be incentivized to participate within the community across 4 touchpoints through a mix of different levels of micro-contributions and incentives.
The framework described has been developed by Yu-kai Chou, Gamification pioneer, creator of the OctalysisFramework, and author of Actionable Gamification.
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Get more information about the tech, tokenomics, route-to-market in the whitepaper.
Interested to use Decommerce® for your web shop or participating in early token releases?